Exco 2026-2028
- Samantha CheePresident
- Gina PhanVP, Operations
International Trainer/Consultant
ICPT (IPMA,UK)
HRDCorp Accredited
Certified Brian Tracy Trainer
Certified REACH Adv Practitioner
Maxwell Leadership Certified
Certified DISC
Kaizen Master Trainer
Gina Phan is the Principal Trainer and Consultant at Zinfinity Consulting, where she equips professionals with essential workplace performance skills, including purposeful leadership, consultative selling, negotiation, problem-solving, conflict resolution, business communication, and impactful presentations. She is a certified trainer for Brian Tracy International and the John Maxwell Leadership programs.With 30 years of experience in the IT industry, Gina has held diverse roles in product development, corporate marketing, sales, and leadership. She was part of a company’s IPO team and later served as Managing Director of an international software provider, successfully expanding operations in Malaysia and across the region. In this role, she built strong teams and developed distributor and dealer networks that contributed to sustainable growth.
Her leadership has been described by Dr. Vinod Chachra, her former employer, in these words: “She has great leadership and teaching skills. She mentors her employees to the benefit of the users and customers.” He also commended her as a competent and soft-spoken manager.
Today, Gina brings this blend of technical expertise, business acumen, and people-centered leadership into her training and consulting work. She is passionate about helping future leaders develop the skills and mindset to thrive in a changing workplace, while fostering collaboration and resilience in organizations.
More about her - Cheng Pei LingVP, Partners
Cheng Pei Ling is a Shariah Registered Financial Planner who specializes in wealth management professional consultancy for the past 18 years. She attained magnificent achievements in the life insurance industry international platform by being a Million Dollar Round Table (MDRT) awardee.
In 2003, she created a one-stop financial solution centre for the public to provide effective and efficient solutions for wealth and family legacy planning. Her clientele ranges from the Baby Boomer generation all the way to the Millennials generation thus ultimately cultivating a Multigenerational Legacy Planning mindset.
Pei Ling is also Business Director of Big Work Mart Sdn Bhd, a digital platform for Employees Benefits Program Her ultimate goal is to cultivate the public to embrace the responsibilities of building financial security in life, preserve and distributing wealth to their next of kin. Pei Ling then joined Koha Digital in June 2021 as its COO & Director.
- Fuza NorminSecretary
Nur Mahfuudhzah binti Normin is a licensed financial planner with years of experience in unit trust investments, Islamic estate planning and life insurance & Takaful. She has been helping individuals and businesses navigate their financial journeys with confidence and clarity. Her expertise spans both Islamic and conventional financial planning solutions, allowing her to provide holistic and tailored advice to a diverse range of clients.
Throughout her career, she has successfully organized and moderated numerous online financial training programmes for industry professionals. She has also played an active role in coordinating financial planning symposiums under the Financial Planning Association of Malaysia (FPAM), alongside renowned international conferences such as the Palm & Lauric Oils Price Outlook Conference & Exhibition, International Sustainable Energy Summit and Malaysia International Halal Showcase.
Today, she advises individual clients on comprehensive financial planning and supports Small and Medium Enterprises (SMEs) with strategic business and financial solutions. Her approach combines technical expertise with practical, client-centric strategies aimed at long-term financial sustainability and growth.
Beyond advisory work, she is an active contributor to the financial services industry. Her insights and commentary have been featured in The Star, and she has appeared on BFM to share perspectives on financial planning and industry developments. She also serves as part of the committee for FIMM’s Future of Industry (FOI) Initiatives and the Formation of the Industry Working Group (IWG), contributing to the advancement and evolution of Malaysia’s financial planning landscape. - Helwa SofniTreasurer
Helwa Sofni Isa is the Principal Consultant of HS Care Consulting, a Licensed Financial Planner, trainer, speaker, and Chartered Accountant. She works with individuals, professionals, and business owners to build financial clarity and resilience through holistic financial planning, wealth management, and practical financial guidance. With over 25 years of professional experience, she combines technical expertise with a people-centred approach to help others make financial decisions that are aligned with their values, goals, and long-term well-being.
Her professional journey spans audit, upstream oil and gas, corporate finance and financial advisory. Throughout her career, she has developed extensive experience in financial stewardship, governance, and strategic decision-making.
Today, she brings this breadth of experience to her advisory work and is committed to supporting IWFCIM's mission of empowering women through education, collaboration, and leadership.
- Wan Intan (RFP, SRFP)Director, Membership
Director, Compassi Berhad
Director / EXCO Member, IWFCI Malaysia
Committee Member, MFPC
HRDCorp Accredited Trainer
NDTS Certified TrainerPuan Wan Intan is a capital market professional with 30 years of extensive experience across equities, derivatives, commodities, fixed-income and OTC instruments as well as in financial planning and global marketing strategies. A former CMSRL-licensed dealer, she pairs deep market execution with strategic leadership – having served as the Head of Dealing at CIMB Futures Sdn Bhd and Head of Marketing (Derivatives) at Bursa Malaysia. She has led global marketing initiatives and represented Malaysia on international trade missions promoting CPO Futures.
She is a Registered Financial Planner (RFP) and Shariah RFP (SRFP) under the Malaysian Financial Planning Council (MFPC) and completed the NDTS Trainer program by CIAST, Ministry of Human Resources, Malaysia.
Currently a Committee Member of MFPC, Director with Compassi Berhad and a Director / EXCO Member of the International Women’s Federation of Commerce and Industry (IWFCI) Malaysia, she champions sustainable and ethical investing, financial literacy and capital market education – bridging regulators, PLCs, Media and global partners to deliver impact through strategic collaborations. She is also active in women empowerment programs and social impact initiatives focusing on the underserved communities. Aside from the corporate work, she is also a heritage and arts supporter.
- Yunice OoiDirector, Communications
- Azlena Maria Tan Sri Abu BakarDirector, IWFCIM Academy