PurpleTree Initiative


Empowering women entrepreneurs through skills development, market access and funds ALL UNDER ONE ROOF

Get in touch with PurpleTree


To support the development of women in business, despite origin, religion or culture;

Through skillsets development, market access and funds;

To accelerate personal and business growth in a socially responsible manner.


Driving growth through empowering women entrepreneurs to access market and capital

Why PurpleTree?

Gender Investment Gap as depicted by these: eliminate the gap that is dominated by male-led startups, which comprised 91 per cent in Malaysia, according to a 2020 report by the Malaysia Venture Capital & Private Equity Association.

Source: Bernama

According to Fortune, $85 billion in venture capital was invested in startups in 2017, but only 2% of that was invested in companies founded or run by women. If money is opportunistic, why doesn’t it automatically flow towards success?

Source: Globe

Core Functions

Be a central resource of support for women entrepreneurs

Connect women entrepreneurs with funders/ investors in Malaysia, regionally and globally

Provide resource to prepare investment pitch

Provide advisory to create business plans and  financial projections

Provide seed capital from the Purple Tree Funds* (in Phase 2)

The PurpleTree Ecosystem

PurpleTree provides services covering the entire entrepreneurial journey

How do I benefit from PurpleTree?


Must be an IWFCIM member
Click here

Stage of business

Readiness to raise fund

Engaging PurpleTree


Pre-screening is free-of-charge

Other services are based on a case-to-case basis

Members’ discounted rates are applicable

Who governs PurpleTree?

Salwana Ali
President, IWFCIM

Shareen Shariza Binti Dato’ Abdul Ghani
VP, Special Envoy and Stakeholder Relations, IWFCIM
MD, Co – Founder and Director, Sorga Innovation

Elain Lockman
CEO and Co-Founder Ata Plus Sdn. Bhd

Shenola Gonzales
Head – Investment and Fundraising, IWFCIM

Gina Phan
Secretary, IWFCIM
Founder & Managing Consultant
Zinfinity Consulting

Cheng Pei Leng
Treasurer, IWFCIM
Executive Director, New Hope Wealth Management Sdn. Bhd.

Roslinda Ahmad
Strategic Avenue Consultancy Sdn. Bhd.

Get in touch with PurpleTree today!