PurpleTree Initiative
Mission
To support the development of women in business, despite origin, religion or culture;
Through skillsets development, market access and funds;
To accelerate personal and business growth in a socially responsible manner.
Vision
Driving growth through empowering women entrepreneurs to access market and capital
Why PurpleTree?
Gender Investment Gap as depicted by these: eliminate the gap that is dominated by male-led startups, which comprised 91 per cent in Malaysia, according to a 2020 report by the Malaysia Venture Capital & Private Equity Association.
Source: Bernama
According to Fortune, $85 billion in venture capital was invested in startups in 2017, but only 2% of that was invested in companies founded or run by women. If money is opportunistic, why doesn’t it automatically flow towards success?
Source: Globe
Core Functions
Be a central resource of support for women entrepreneurs
Connect women entrepreneurs with funders/ investors in Malaysia, regionally and globally
Provide resource to prepare investment pitch
Provide advisory to create business plans and financial projections
Provide seed capital from the Purple Tree Funds* (in Phase 2)
The PurpleTree Ecosystem
PurpleTree provides services covering the entire entrepreneurial journey
How do I benefit from PurpleTree?
Eligibility
Engaging PurpleTree
Fees
Pre-screening is free-of-charge
Other services are based on a case-to-case basis
Members’ discounted rates are applicable
Who governs PurpleTree?
Salwana Ali
President, IWFCIM
Shareen Shariza Binti Dato’ Abdul Ghani
VP, Special Envoy and Stakeholder Relations, IWFCIM
MD, Co – Founder and Director, Sorga Innovation
Elain Lockman
CEO and Co-Founder Ata Plus Sdn. Bhd
Shenola Gonzales
Head – Investment and Fundraising, IWFCIM
Gina Phan
Secretary, IWFCIM
Founder & Managing Consultant
Zinfinity Consulting
Cheng Pei Leng
Treasurer, IWFCIM
Executive Director, New Hope Wealth Management Sdn. Bhd.
Roslinda Ahmad
Director
Strategic Avenue Consultancy Sdn. Bhd.
